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Stay relevant, stay connected, STAY AHEAD OF THE GAME.
When it comes to getting ahead today, your talent and experience matter. The problem is, someone else going for the promotion or business opportunity has a résumé that’s as good as, if not better than, yours.
If you want to get ahead, you have to be different. You have to stand out from the crowd. You have to get decision makers to talk about you.
No one understands what it takes to succeed in today’s business landscape better than D. A. (Debra) Benton. A globally recognized consultant, Benton has spent more than 20 years helping business professionals like you perform better and achieve more.
In The CEO Difference, Benton gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that will dramatically increase your leadership effectiveness—and, consequently, help you enjoy work and life. Learn how to differentiate yourself with tangible steps to get where you want to go:
- Authentically and effectively differentiate yourself in appropriate ways
- Inspire teams and organizations to be more productive and prosperous
- Understand yourself, change your mindset, and present yourself in a way that people are receptive to
- Create, manage, and mentor successful individuals and teams
- Remain intellectually curious while making meaningful contributions to your organization
Competition for the top spot has never been fiercer. “Today, you have to exceed in a group of ‘exceeders,’” Benton writes.
But it’s not all about improving your job performance. You are already knowledgeable, competent, and hard-working. It’s about doing typical things in atypical ways. It’s about doing things that add organizational value—without being asked. It’s about having what your competitors don’t: The CEO Difference.
Praise for The CEO Difference
“In our competitive world, finding a way to differentiate oneself is a key to success. Benton profiles a range of tried-and-true differentiators that can make all the difference.”
—Jim Goldman, President and CEO, Godiva Chocolatier
“After reading this book, you’ll understand why D. A. Benton is ranked one of the world’s Top 10 CEO coaches. She provides a succinct, real-world summary of what it takes for senior executives to differentiate themselves in an ever more competitive world.”
—Daryl Brewster , CEO, CECP (Committee for Encouraging Corporate Philanthropy); former CEO, Krispy Kreme; and former President, Nabisco
“Benton does it again! A great how-to book to boost you the last little way to the top (and be loved while doing it!).”
—Reuben Mark , retired Chairman and CEO, Colgate-Palmolive Company
“Benton offers practical advice to aspiring leaders to help them authentically and effectively differentiate themselves in the workplace. A very worthy read.”
—Doug las R. Conant, Chairman, Avon Products, and former President, CEO, and Director, Campbell Soup Company
“D. A. Benton is a trusted advisor for CEOs and leaders. She coaches her clients to not only be the best leader they can be, but also on how they can best create, manage, and mentor successful individuals and teams.”
—Deanna Mulligan, President and CEO, The Guardian Life Insurance Company of America
- Sales Rank: #623537 in eBooks
- Published on: 2014-02-14
- Released on: 2014-02-14
- Format: Kindle eBook
About the Author
D. A. Benton is an internationally known speaker, consultant, and bestselling author. Through Benton Management Resources, she has been helping leaders and organizations improve for more than 20 years. Benton coaches corporate executives, politicians, and business leaders who routinely appear in Fortune, Forbes, Fast Company, and other leading business publications. In her keynote talks, Benton is candid, funny, and engaging as she shares insights and tips that people use immediately―and receive promotions as a result.
Most helpful customer reviews
1 of 1 people found the following review helpful.
One of the best in this genre
By Chris S
This book is a must read for anyone looking to be successful in their chosen profession. Debra (D.A.) has decades of experience working with some of the most well respected leaders in the country and she has poured all of the lessons she has accumulated into one insightful yet easy to read book. I myself have interviewed over 100 authors in the past 3 years as a podcast host and have read a number of business books and this one stood out for the following reasons:
- It's no-nonsense. This isn't about just having people like you, you have to work hard on improving yourself.
- It's actionable. There are recommendations on things you can do right now to make you a better, more effective leader. (example: stop being a bobblehead!)
- It's an enjoyable read. Many business or leadership books tend to get thick into the weeds and lose my interest, but this one kept me engaged the entire way (with a highlighter in hand).
1 of 1 people found the following review helpful.
An essential business read, destined to become a classic
By Eliza Cross
“To differentiate yourself, be the one to initiate, not the one who waits.” Reading Debra Benton’s The CEO Difference is like getting sage advice from a trusted mentor and coach. Filled with wisdom, encouragement and feedback from top CEOs, Benton helps readers develop more self-confidence, be better communicators, take calculated risks, and achieve quicker success. Along with the framework she provides for developing the skills to stand out, perform beyond expectations and lead more effectively, she shares numerous examples throughout the book of real people who enjoyed more success by employing the concepts. “The world is open to those who initiate doing more, differently and better,” Benton writes. By taking Benton’s advice to heart, The CEO Difference has already made a difference in my outlook, attitude and performance.
3 of 4 people found the following review helpful.
If you want to get ahead in your career, read this book!!
By One of Debra Benton's Students
I have had the honor to meet and be taught by Debra Benton and she is an amazing, knowledgeable woman and it shows extremely well in her book, "The CEO Difference". The way it is written does a great job getting exactly what needs to be said across to the readers by bullet points and quick detailed paragraphs. There are multiple quotes on almost every page from CEO's she has worked with or gotten to know. The stories she includes are great to read and help me relate the book and what she is saying in each chapter, to my own life.
I'm not quite working in the "adult" working world yet, but this book has helped me so much in how I present myself and how I can stand out among my peers. But, I know when I get a bit older this will be my career go to book!
It is not a difficult book to read, anyone can read it! And should!!
I would recommend this book to anyone!!
See all 17 customer reviews...
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